What is Social Media?
Social media is mainly defined as the websites and applications which are designed to communicate and share your content such as pictures, videos and documents freely with others in real-time. Many people think that social media works only one smartphone or tablets but the truth it the social media has started from computers.
The ability to share audios, videos and pictures have made real-time communication so easy. We can share whatever we want to share in very less time. This had made the advertisements for business very comfortable. Now we can promote our business very easily on social media apps.
All social media apps do not work equally for all user for some users it might work brilliantly while for others it might not. So the best approach is to remain at least active on all of the major platforms.
Most popular social Media Sites:
Now there are many popular social media sites which people are using. Some of them are:
Facebook is the most popular social media site with at least 2.23 billion monthly active users. It is the biggest social media site. Almost 2 billion people are using it every month that is the third part of the world’s population. Almost 65 million businesses are using it for the promotion of their businesses. Which makes it easy to expand your business.
It is very easy to use Facebook because it is designed in such a way that everyone can use it. Facebook is doing great with text, pictures, stories, videos and live videos. Almost 94 per cent of people access Facebook by their smartphones.
YouTube has almost 1.9 billion monthly active users. It is the biggest platform for video watching and sharing. It is the second biggest social media site and also known as the second largest search engine after google. You can also advertise your business and products on YouTube. YouTube is mainly used for entertainment purpose like you can watch movies drama serials and cartoons. YouTube is also used for educational purposes you can watch tutorials on any topic. You can now go live on YouTube and can communicate with another world.
We chat has 1.06 billion monthly active users. Like messenger and WhatsApp it has the features of call, video call and image and video sharing. From this app, users can shop online, make payments, book taxis and can make restaurant reservations. We Chat is mostly popular in China and also in some parts of Asia. It is very useful in such areas where Facebook is banned.
WhatsApp has 1.5 billion monthly active users. It is mostly known as a messaging app used by almost 180 countries all over the world. Initially, it was only used as a communication app to communicate with others. Then call and video call features were also added. After that making it more attractive for users stories feature was also added. People can share the video (of particularly 30 seconds) and pictures in stories portion.
Messenger has 1.3 billion monthly active users. Messenger is connected with Facebook from 2011. Facebook has created a messenger to enhance its features. You can chat on messenger with the people you added on your Facebook. You can voice or video calls them as well.
Instagram has 1 billion monthly active users. It’s a photo and video sharing app. It has the feature of chat and video call also. It is a good platform to use for advertisement purposes. Instagram has recently launched IGTV longer-form videos. You can post video and picture of every event happening around you.
Twitter has almost 335 million monthly active users. It is a social media site for news, entertainment, sports, politics and much more. It focuses on real-time information. You can tweet anything and can tell people what is happening around you. Twitter allows tweet of only 280 characters. And exceptionally 140 characters for Japanese Korean and Chinese language. While other social media sites have more limit. You can advertise on twitter to attract user of twitter towards your product and business.
Viber has 260 million monthly active users. It is a social media app which mostly focuses on sharing pictures and short videos with friends and family members. It allows users to send message GIF and stickers. The quality of the video call from Viber is of very good quality.
Pinterest has 250 million monthly active users. People usually use Pinterest to get informed about a different thing. 78 per cent of the users say that the content of Pinterest is mostly useful for them. This can help you with our purchasing decisions. If you are inspired by any new product you can get its information from Pinterest.
Snapchat has 225 million monthly active users. It mostly focuses on sharing pictures and short videos. Its story platform is very famous which has attracted youngsters. But the rise of Instagram stories has taken the popularity of snap chat. Youngsters of the age more than 13 are mostly active on snap chat.